A lot has been said about the ineffectiveness of social media marketing. After all, click-through rates on banner ads are abysmal and having a ton of followers or “likes” doesn’t automatically translate to purchases and converted customers. And yet, many marketers get caught up in the social media number game: how many likes or retweets did that post have? How many new followers do you get per day? How many page visits result in click-throughs to the brand website? How many people are sharing your blog posts with friends?
Social media numbers are misleading
However, these numbers can be misleading and don’t really give you the full picture of your social media impact. Aaron Agius, a content and social marketer and contributor to Entrepreneur…
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